Ever wondered why you were called by a market research firm?
One explanation involves behavioural economics...
Apparently (according to the book Supercrunchers by Ian Ayres) credit companies have discovered that people are more likely to respond positively to their marketing if they were recently asked by a market research firm if they are planning any big purchases.
People are being prompted to think about big purchases they would like. Thus when credit cards come along later that week promising such items... Well, it's a no-brainer. People are being nudged.
And thus we conclude...
Companies: think about how you can indirectly encourage people to think positively about your product...
Consumers: be aware of this kind of thing when considering how best to spend your money!
(Oh, and don't let the picture of a red telephone influence your choice of insurer...)
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