Marketing

One key area where behavioural economics can add value is marketing. Below are some of blog posts which are relevant to the world of marketing:

• Tesco Nappies - Own brand products are ubiquitous in supermarkets. Why are they there? How do the supermarkets convince us to buy them?
• Beyond Own Brand  - Tesco own brand soup cannot compete on quality with Heinz soup. Or can it?
• Blu-tack Signals  - Price is more than a figure; it's a signal.
• Best Before End  - Lots of thought has gone into even the smallest aspect of packaging...
• Salt and Oats  - Ludham Bridge Stores is a monopoly. But it could still learn a lot from basic behavioural economics...