I have been reading a bit recently, and luckily for you (!) here are the results (in descending order of brilliance)...
- Nudge by Richard Thaler and Cass Sunstein
- 'The bible of behavioural economics' is the single most influential
and important book on the subject, despite being fun to read.
- The Economics of Good and Evil by Tomas Sedlacek
- Quite possibly the most gripping book I have ever read; a brilliant whistle-stop tour of economics.
- Thinking, Fast and Slow by Daniel Kahneman
- A clear and thorough overview of the psychology involved in behavioural economics by one of the masters.
- Priceless by William Poundstone
- The fantastic book that first got me interested in behavioural economics.
- Economyths by David Orrell
- An engaging argument..."Neoclassical economics isn't a theory, it's an excuse.
- Predictably Irrational by Dan Ariely
- A fun and fallible introduction to behavioural economics by an expert communicator.
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